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Embrace New Tech, Align Global & Local Strategies & Fuel Customer, Patient & HCP Engagement With:

08.30 Registration, Informal Networking & GIC Opening Remarks

09.00 Morning Co-Chairs’ Opening Remarks

Sophie Graham-Godet, Global Director, Omnichannel Marketing Capabilities, GSK

Dina Bedier, Executive Director, Customer Experience & Engagement Strategy, International Innovative Medicines, Novartis


Double Perspective

Refreshed For 2024!

09.10 Stay Ahead Of The Game With Next-Level Multichannel Strategies That Enhance Patient-Centricity, Identify Channel Shortfalls & Navigate Regulation Proactively

  • Identify and remedy deficiencies in your current multichannel approaches to achieve effortless omnichannel experiences and a seamless blending of offline and online channels
  • How can pharma master multichannel excellence via patient-led channels to elevate campaign engagement, reflect the patient voice and secure better patient outcomes?
  • Construct IT infrastructure which supports multichannel and marketing teams with the most effective toolkit and tech so they can always select the right channel for the right audience
  • Remain proactive with regulation and data privacy updates to minimise their impact on campaign engagement and establish what this means for multichannel strategies moving forwards

09.10 Philippe Kirby, Global Head of Channel Engagement & Execution, MSD

09.30 Minna Keskitalo, Senior Gx Marketing Manager, Pharmacy Channel & Digital Customer Experience Lead, Teva Pharmaceuticals


Deep-Dive Case Study


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