Executing Omnichannel Excellence: From Strategy To Real World Implementation With AI Powered Channel Transformation, Hyper-Personalisation & Precision HCP, Patient & Stakeholder Segmentation With Global & Local Focus For High Impact, Compliant Engagement Which Engages Customers At Every Touchpoint, Evidences Impact & Drives ROI
The 9th Annual One-Day, Industry-Led Conference & Networking Exhibition | One America Square, London | 3rd June 2026
08.15 Registration & Informal Networking
OPENING REMARKS
09.00 GIC Welcome & Morning Co-Chairs’ Opening Remarks
Craig Adkins, Head of Data, Digital & Technology, Europe & Canada, Takeda
Ayesha Aziz-Akosa, Global Head, Established Brands, Astellas
AI-Powered Omnichannel Transformation
NEW FOR 2026!
09.10 Elevate Engagement Through Next-Generation AI Tools That Enable Predictive Insights, Intelligent Automation & Dynamic Personalisation, Empowering Teams To Make Smarter, Faster & More Effective Engagement Decisions
- Explore how AI-driven content generation and analytics redefine engagement across channels, driving higher efficiency and precision
- Examine real-world case studies of predictive HCP targeting and automated orchestration to uncover what works in practice
- Understand ethical considerations and compliance guardrails to deploy AI responsibly and sustainably
- Identify quick wins for integrating AI seamlessly into current strategies to accelerate performance without disruption
09.10 Perspective 1:
Zehra Erenkus, Global Marketing & Innovation Lead, Bayer
09.30 Perspective 2:
Pavel Bogdashov, CX Omnichannel Lead, Boehringer Ingelheim
Executing Omnichannel Excellence: From Strategy To Real-World Implementation
PANEL Q&A
09.50 Bridge The Gap Between Vision & Execution With Actionable Frameworks That Transform Strategy Into Measurable HCP Impact & ROI
- Examine how leading pharma teams convert strategy into scalable, compliant activation models that deliver consistent outcomes
- Evaluate tools and governance systems that enable transparent and efficient execution from global to local markets
- Learn from proven blueprints for campaign deployment that shorten lead times and improve alignment
- Align capabilities, roles, and KPIs to drive ownership, accountability, and performance improvement
Zack Rayner, Head of Digital, Besins Healthcare
Renata Queiroz Hansen, Associate Director Omnichannel Strategy, Novo Nordisk
Adam Thornton, Associate Director, Omnichannel Strategy, Bristol Myers Squibb
Paul Bridgeman, Head of Omnichannel & Orchestration, Novartis
Pablo Escudero Regueras, Commercial Lead Precision Medicine Oncology & Onco-Hematology, Astellas Pharma
