Combat Channel Fatigue, Increase Reach & Improve Impact With
Savvy, Engaging & Innovative Multichannel & Omnichannel Strategies In Pharma
Executing Omnichannel Excellence: From Strategy To Real World Implementation With AI Powered Channel Transformation, Hyper-Personalisation & Precision HCP, Patient & Stakeholder Segmentation With Global & Local Focus For High Impact, Compliant Engagement Which Engages Customers At Every Touchpoint, Evidences Impact & Drives ROI
The 9th Annual One-Day, Industry-Led Conference & Networking Exhibition | One America Square, London | 3rd June 2026
08.15 Registration & Informal Networking
OPENING REMARKS
09.00 GIC Welcome & Morning Co-Chairs’ Opening Remarks
Craig Adkins, Head of Data, Digital & Technology, Europe & Canada, Takeda
Ayesha Aziz-Akosa, Global Head, Established Brands, Astellas
AI-Powered Omnichannel Transformation
NEW FOR 2026!
09.10 Elevate Engagement Through Next-Generation AI Tools That Enable Predictive Insights, Intelligent Automation & Dynamic Personalisation, Empowering Teams To Make Smarter, Faster & More Effective Engagement Decisions
- Explore how AI-driven content generation and analytics redefine engagement across channels, driving higher efficiency and precision
- Examine real-world case studies of predictive HCP targeting and automated orchestration to uncover what works in practice
- Understand ethical considerations and compliance guardrails to deploy AI responsibly and sustainably
- Identify quick wins for integrating AI seamlessly into current strategies to accelerate performance without disruption
09.10 Perspective 1:
Zehra Erenkus, Global Marketing & Innovation Lead, Bayer
09.30 Perspective 2:
Pavel Bogdashov, CX Omnichannel Lead, Boehringer Ingelheim
Executing Omnichannel Excellence: From Strategy To Real-World Implementation
PANEL Q&A
09.50 Bridge The Gap Between Vision & Execution With Actionable Frameworks That Transform Strategy Into Measurable HCP Impact & ROI
- Examine how leading pharma teams convert strategy into scalable, compliant activation models that deliver consistent outcomes
- Evaluate tools and governance systems that enable transparent and efficient execution from global to local markets
- Learn from proven blueprints for campaign deployment that shorten lead times and improve alignment
- Align capabilities, roles, and KPIs to drive ownership, accountability, and performance improvement
Zack Rayner, Head of Digital, Besins Healthcare
Renata Queiroz Hansen, Associate Director Omnichannel Strategy, Novo Nordisk
Hyper-Personalisation & Precision Segmentation
10.20 Future-Proof Your Omnichannel Strategy With Advanced Segmentation That Tailors Content & Engagement To Unique HCP Profiles, Boosting Relevance, Trust & Response Rates
- Uncover data-driven techniques to refine segmentation accuracy for higher targeting precision
- Build scalable personalisation frameworks that enhance engagement efficiency across channels
- Connect customer insights with content orchestration to maximise ROI and consistency
- Tackle privacy and compliance confidently to ensure ethical, secure, and effective data use