Mission-Critical Strategies To Leverage AI & Personalisation & Successfully Drive HCP, Patient & Stakeholder Customer Engagement, Optimise Journeys, Data & Performance & Boost Market Penetration
Revolutionise Pharma Omnichannel Marketing In A Rapidly-Evolving Healthcare Ecosystem To Drive Long-Term Commercial Success
REGISTRATION OPENS
08.15 Registration, Informal Networking & GIC Opening Remarks
OPENING REMARKS
09.00 Morning Chair’s Opening Remarks
Sridevi Nagarajan, Former Head Digital Regulatory Strategy, AstraZeneca
PANEL Q&A
PRACTICAL IMPLEMENTATIONS OF AI
09.10 Harness AI To Revolutionise Content Creation & Drive Personalised Engagement To Boost Efficiencies & Improve Customer Journeys Across All Channels
- What are the best practices for using AI to optimise content creation, distribution and measurement across omnichannel platforms?
- How can you leverage AI to ensure your omnichannel strategies are efficient and delivering optimal performance?
- How can AI tools be used to streamline content production and enhance the quality of messaging, while still maintaining the human touch necessary for building trust with HCPs?
Loucif Ouyahia, Global Head of Digital Healthcare, Jazz Pharmaceuticals
Marisa Muninger, Global Omnichannel Franchise Business Partner, Sanofi
Anastasiya Kolyasnikova, Global GenAI Transformation Lead, Sanofi
BRAND STRATEGY IN THE OMNICHANNEL WORLD
09.40 Winning Strategies For Engagement In An Omnichannel World
- What is brand strategy and why is it important?
- How should brand strategy direct omnichannel mix and journey?
- Can positive omnichannel metrics hide misaligned execution?
- What steps can we take to ensure connectivity between brand strategy and omnichannel plans?
Ayesha Aziz-Akosa, Head of Global Marketing, Established Brands, Astellas
DOUBLE PERSPECTIVE
EXECUTING OMNICHANNEL
10.00 Master Omnichannel In Pharma & Leverage Personalised Strategies To Create Seamless Experiences & Improve Patient Outcomes
- Explore how senior leaders in global functions are empowering local teams to effectively execute omnichannel strategies: what frameworks, resources and cross-functional alignment are in place to ensure seamless execution at the regional and local levels?
- Unpack how hyper-personalised strategies are transforming patient and HCP engagement, proving that tailored experiences drive better outcomes in a diverse global market
- How are departments like Medical Affairs, Regulatory and Patient Services leveraging omnichannel approaches to enhance their respective roles and outcomes?
10.00 Perspective 1
Farhan Farrukh, Senior Omnichannel Engagement Specialist, Sanofi
10.20 Perspective 2
Niv Ben-Yosef, Global Omnichannel Manager, Almirall
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